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| Year | 2011 50 Downloads |
| Volume/Issue/Review Month | Vol. - IV | Spl. Issue 3 | April |
| Title | A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies |
| Authors | Ratidev Samal |
| Broad area | A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies |
| Abstract | Probably the most challenging task in marketing is to understand consumer behaviour. This paper briefly describes about the present Indian FMCG market scenario, various changes occurred in consumer behaviour as well as marketing practices in India. It explains the challenges a marketer faces while dealing with rural as well as urban consumer. It tries to throw some light on how Indian consumers undergone a major transformation over last few years, growth prospects, advantages, market opportunities, sectoral opportunities etc. The paper highlights on some positive and negative aspects of FMCG sector on the basis of SWOT analysis and different factors responsible for the significant growth and success of this sector. |
| DOI | Consumer behaviour is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics .In consumer behaviour the consumer playing the three distinct roles of users, |
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| Referenceses | Dibb, S., Simkin, L., Pride, W. and Ferrell, O. (2006) Marketing: Concepts and Strategies, 5th Edition,Houghton Mifflin http://en.wikipedia.org/wiki/Consumer_behaviour http://en.wikipedia.org/wiki/Marketing_strategy http://www.indianchild.com/marketing/india-marketing-scenario.htm http://www.management-hub.com/marketing-consumer-behavior.html http://dspace.iimk.ac.in/bitstream/2259/381/1/103-110.pdf http://www.iimahd.ernet.in/publications/data/2004-11-04preeta.pdf Indian Express (1st April, 2011) Palmer, R. (1999) “So Precisely What is Relationship Marketing?” In Proceedings of the 15th Annual IMP Conference, McLoughlin, D. and Horan, C. (eds) UCD Webster, F. (1992) “The Changing Role of Marketing in the Corporation”, Journal of Marketing, Vol. 56, October, pp.1-17 www.pdfqueen.com www.hemonline.com |
