This paper attempts to find out the marketing strategies followed
in the various organizations providing financial services. In order
to study the marketing strategies of financial services one of
the area which is “MUTUAL Fund” being chosen. In this paper it
has been tried to find out the various tricks for marketing Mutual
Fund, competitive landscape of Mutual Funds, one of the
important area of study chosen is the credit rating of Mutual
Funds. For Which Some Secondary data has been used.For
complete analysis the Promotion Strategy& the Influence of ICRA
Rating on Cash Inflow is been studied

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