Impulsive buying is a unique form of unplanned buying. Impulsive
buying is a sudden and powerful urge to buy immediately. In this
study, individualism, collectivism, moods are treated as independent
variables and each have single factor. Impulse buying tendency is
treated as dependent variable. The factors of impulse buying
tendency are impulse buying tendency1 and impulse buying
tendency2. The objective of the study is to examine the strength
of association of Individualism, Collectivism and Moods with
Impulse Buying Tendency. The results revealed that individualism
emerged as significant predictor of factor impulse buying
tendency2, whereas moods emerged as significant predictor of
impulse buying tendency 1.

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