Customers are an organisation’s biggest asset. There’s much written and spoken
about customer care, customer service, even customer ‘delight’. Customer delight
is what the customer feels when he has been dealt with in the right way. Delighted
customers are those where you anticipate their needs, provide solutions to them
before they ask and where you are observing to see if new and/or additional
expectations are about ready to be required. Just simply providing good customer
service isn’t cost effective. It misses the opportunity to provide the rewards! It
creates the free advertising that you can’t place a momentary value to. Customer
delight brings customers coming back for more. It causes new customers to
come. It takes to out of the realm of being the same as all the others and places you
clearly at the top. It distinguishes one organization from the rest. It allows the
organization to sell product or service for more money than the competition. It helps
in make more return on investment. The purpose of this paper is to propose few
marketing strategy which will help the organization to make the customer delight

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