Important Links
Help Desk
| Year | 2011 51 Downloads |
| Volume/Issue/Review Month | Vol. - IV | Spl. Issue 3 | April |
| Title | Marketing Strategies for Changing Indian Market Conditions |
| Authors | Prem Prakash Dalua , Gangadhar Mishra |
| Broad area | Marketing Strategies for Changing Indian Market Conditions |
| Abstract | The just over Global recession is fresh in our minds. In the most difficult situation when most of the countries in the globe leaving aside very few European countries were reeling under financial crisis/ liquidity crunch, India has demonstrated to the world its economic resilience. “Bharat bailed out India”- was the caption that attracted attention of all. It is that Bhatrat lying in the rural hinterland of the country that is going to change the definition of Market in India and redefine the Marketing strategies in near future. |
| DOI | Flexibility in marketing strategy refers to the ability of the firm to adapt its marketing response to the changing environment. Marketing strategy should address the critical issues of (a) response to competitor’s actions (b) response to changing consu |
| File | |
| Referenceses | Harish B, Marketing Strategy: Flexible or Focused http://marketingpractice.blogspot.com / 2011/02 / marketing-strategy-flexible -or- focused.html, accessed on 6.4.2011 |
