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Year 2012 50 Downloads
Volume/Issue/Review Month Vol. - V | Issue I | Jan
Title A Study on the Consumer Perception for Branded Fuels with Special Reference to Xtrapremium Petrol of Indian Oil Corporation Limited in Coimbatore City
Authors V. Kannan , Dr. V. Chinniah
Broad area A Study on the Consumer Perception for Branded Fuels with Special Reference to Xtrapremium Petrol of Indian Oil Corporation Limited in Coimbatore City
Abstract
Indian Oil’s Xtrapremium Petrol is India’s leading branded petrol boosted with
new generation multifunctional additives known as friction busters that prevent
deposition in the combustion chamber. Xtrapremium is custom designed to
deliver higher mileage, more power, better pick-up, faster acceleration,
enhanced engine cleanliness and lower emissions. In this study we have tried
to assess the consumer awareness and usage pattern of Xtrapremium petrol
and identify the best media of advertising for Xtrapremium petrol. We have
given some suggestions to remove some myths from consumer mindset for a
better product penetration and to thwart competition in the long run.
DOI India’s flagship national oil company and downstream petroleum major Indian Oil Corporation Limited (IOC) is the 18th largest petroleum company in the world. It is currently India’s largest company by sales with a turn over of Rs.2,85,337 crore and a
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