Privacy in Electronic-Marketing: A Theoretical Framework

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Year	2012 50 Downloads
Volume/Issue/Review Month	Vol. - V \| Issue I \| Jan
Title	Privacy in Electronic-Marketing: A Theoretical Framework
Authors	Mr. Satinder Kumar , Dr. Rishi Raj Sharma
Broad area	Privacy in Electronic-Marketing: A Theoretical Framework
Abstract	The Electronic-marketing has offered lot of options for companies to market themselves and their products effectively and inexpensively, but there is need to exercise considerable care to ensure that their functions/activities or their. Consumer concerns about unethical practices on Internet are directly having a direct effect on the take up of Electronic-marketing. While many people are willing to do exchange but a lack of trust prevent them from purchasing via Internet. Consumers still prefer traditional channels when making purchases because of Privacy issue in E-marketing. Review of literature reveal that privacy has become important concern for all online businesses, more over consumers are more aware about their personal information which has been collected by companies without their consent.
DOI	Our country quickly is moving toward new world wireless world. In last few years Internet has played an important role in many fields of Indian economy. The Internet has changed the design and implementation part of marketing strategies. This dynamic tech
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