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| Year | 2011 50 Downloads |
| Volume/Issue/Review Month | Vol. - IV | Issue 5 | July |
| Title | The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits |
| Authors | Rakhi Dutta |
| Broad area | The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits |
| Abstract | |
| DOI | The author, C.K.Prahalad, a globally recognized management thinker, in his path breaking book propounds that there are viable business opportunities at the bottom of the pyramid. |
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