Important Links
Help Desk
| Year | 2011 |
| Volume/Issue/Review Month | Vol. - IV | Issue 5 | July |
| Title | The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits |
| Authors | Rakhi Dutta |
| Broad area | The Fortune at The Bottom of The Pyramid: Eradicating Poverty Through Profits |
| Abstract | |
| DOI | The author, C.K.Prahalad, a globally recognized management thinker, in his path breaking book propounds that there are viable business opportunities at the bottom of the pyramid. |
| File |  |
| Referenceses |