In the late 1880s, in the introduction stage of industrialization, it was broadly discussed that whether or not companies
should take their social responsibility. This discussion has today concluded as Corporate Social Responsibility
(CSR). Judging by the first-named author’s recent media trawl (her book BRICS and Beyond is based on a six
months survey of The Economist and Financial Times), there is an increasing level of interest in aspects of CSR in
the operations of international business in emerging markets. This can take two forms – the more reactive approach
of avoiding CSR-related “transgressions” on both sides – for both the foreign and local partners involved in international
business in emerging markets; and the more proactive way of trying to launch CSR initiatives so that the international
partner might add some value to the local community in which it is operating. The interest for CSR has grown rapidly
in the recent years and people have started demanding that companies should take their social responsibility. In the
same time companies have started to understand that they should use CSR as a powerful weapon to gain long term
gains which has a direct and positive impact on wealth maximisation. Thus, philanthropy is no longer limited to
signing cheques for social causes and welfare programmes. The corporate world is now reaching out to community.
The commitment is getting much deeper as a large section of employees including members of top management
are now doing there bit for causes close to their heart. In this context since the mining and manufacturing companies
and their core business activities directly affect the resourcefulness of the society and to curb this they must make
appropriate allocation in their budget. This paper focuses on the Corporate Social Responsibility of National Aluminium
Company Limited (NALCO). National Aluminium Company (Nalco) has so far spent more than Rs 100 crore towards
various social sector development activities. Creation of infrastructure in the surrounding villages for communication,
education, healthcare and drinking water gets priority in the periphery development plans of the company. The
present paper examines the extent of its involvement in social activities and peripheral development with a view to
recommend the strategic importance of being socially responsible to all the stakeholders. The methodology employed
was that the researchers examine the Annual Reports, Accounts and other secondary data available, compared the
turnover with their investment on CSR and made necessary comment on the compliance in respect of obligations
towards the stakeholders.

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