Agriculture is the backbone of Indian economy. Agriculture, with its allied sectors, is unquestionably the largest
livelihood provider in India. The Indian agriculture sector accounts for 14 per cent of India’s gross domestic product
(GDP) and employs just more than 50 per cent of the country’s workforce. It has to support almost 17 per cent of
world population from 2.3 per cent of world geographical area and 4.2 per cent of world’s water resources .In 2013-
14 India achieved a record food grain production of 264 million tonnes , beating the previous year’s (2012-13) 257
MT, according to data provided by Department of Economics and Statistics .Amidst in these high potentiality, we
are facing lots of challenges in the marketing aspects of agriculture. Better marketing with increased and assured
remuneration is the need of the hour to foster and sustain the tempo of rural economic development.
For bettering marketing prospects in agriculture, market intelligence needs to be bettered.

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