| Year |
2016
50 Downloads
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| Volume/Issue/Review Month |
Vol. - IX | Issue II | July - December |
| Title |
B2B MARKETING : A South Asiana Perspective |
| Authors |
Ms. Ashwee Abhisikta |
| Broad area |
B2B MARKETING : A South Asiana Perspective |
| Abstract |
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| DOI |
This book is a South Asian edition on the concept of Business to Business Marketing. The book provides the management students a critical review of the various topics such as customer relationship management, managing services in B2B market, supply chain |
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