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| Year | 2016 |
| Volume/Issue/Review Month | Vol. - IX | Issue II | July - December |
| Title | B2B MARKETING : A South Asiana Perspective |
| Authors | Ms. Ashwee Abhisikta |
| Broad area | B2B MARKETING : A South Asiana Perspective |
| Abstract | |
| DOI | This book is a South Asian edition on the concept of Business to Business Marketing. The book provides the management students a critical review of the various topics such as customer relationship management, managing services in B2B market, supply chain |
| File |  |
| Referenceses |