We are well aware of the fact that the

digital economy has considerably and

substantially reduced market frictions and has

also posed new challenges for efficient

functioning of any market. Also in particular, the

seaming drastic reductions in cost of search,

transportation, entry and reproduction, all have

sound and profound implications for the role of

platforms, value of innovation and also balance

between firm’s data needs as well as consumer

privacy. Of late there is a proper structure

promoting the development of applied digital

technology through research based education

centres and also international competence

centers. Properly creating the conditions for a

more reliable and secure process of generating,

storing and also using data is the primary basis

for protection from the cyber security hazard that

which could act as a brake on technology

advancement aspects. The research paper

reviews some major recent economic research

that which sheds light on major issues and also

discuss as to how well designed policies on

competition, regulation, consumer privacy and

IP protection can all improve market

performance in the digital economy. The research

paper also highlights important implications for

encouraging digital entrepreneurship aspects by

focusing mainly on institutional, technology as

well as local dimensions of context and various

other such measures to develop significant

entrepreneurial and digital competencies. It also

includes policy interventions to develop

information and communication technology

(ICT) infrastructure, transport and other local

distribution infrastructure and other such

training opportunities to essentially develop

digital entrepreneurs for improvising market

performance in the digital economy.