| Year | 2022 51 Downloads |
| Volume/Issue/Review Month | Volume-XV | Issue-I | Jan-Jun |
| Title | The Current Scenario of Operation of Small Food & Beverage Outlets in Vadodara |
| Authors | Kapil Mehta , Satish Jha |
| Broad area | Marketing |
| Abstract | The life style and food habits of the residents of Vadodara city of Gujarat district give ample scope for small food establishments to provide various choices of foods as there are different communities like Jain, Marathi, Bengali, Odiya and many others from different parts of the subcontinent. There are numerous vendors and small & medium sized restaurants that offer food choice to food craving of people in the city. The present research aims to find out about what is the status of operability of these outlets as it has been found out that large outlets do survive for a longer period of time but small outlets often fail to keep the growth up and either survive on a low profits or get huge losses. This has been found out many a times that they do not succeed because of financial illiteracy and lack of proper standard operating procedures being implemented. This research covers the geographical area of the city of Vadodara in Gujarat state as it is widely known for stalls, small restaurants & Catering establishments that offer varieties of local food of Gujarati cuisine and other cuisines like Punjabi, Chinese , fast food etc. The sampling includes probability (Simple random sampling) for obtaining the information from small outlets owners about how do they operate their outlets. The output of this survey has been compared with some parameters and criterion set to ensure minimum wastage & maximum cost control as well as quality control in order maximizes the profit while maintaining the quality. The findings of the research results in knowing that it is the lack of financial literacy and quality control measures that obstruct the successful operations of small food outlets. The suggestions & conclusions given at the end seek to give solutions to small food outlets to operate successfully with increasing profit and longer duration of survival in the market and also briefly explain the further need & scope of research in the same area. |
| DOI | https://doi.org/10.63340/SAMT/000071 |
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