Exchange-traded funds (ETFs) represent a noteworthy advancement in the world's financial markets, providing investors a flexible and effective way to participate in diverse asset classes. North America holds most of the worldwide ETF assets, with the US being the largest market. Europe, the second-largest market, is next, having experienced remarkable development in nations like France, Germany, and the UK. This study employs bibliometric analysis to look at current exchange-traded funds (ETFs) trends. This study evaluates the data set of 595 articles extracted from the Scopus database to provide previously unexplored quantitative and qualitative information. The author narrowed the number of publications to just the title, abstract, and keyword from 3403 ETF-related papers. Consequently, a total of 595 articles were counted. This research integrates co-citation, co-occurrence, and citation analysis using Vos Viewer, Biblio shiny using R studio for visualizing data and MS Excel for frequency analysis. The study presented numerically and graphically demonstrates how extensively researched ETFs are, with a significant volume of publications starting in 2020. Statistically, most research in this field is concentrated in the United States, followed by the United Kingdom, which explores new options for other countries. The data highlights Significant patterns, active organizations, and top countries in the sector, which show a steady rise in ETF development since 1998. The University of Notre Dame is a significant player in US ETF research. It is advised that more research be done on the effects of COVID-19, Bitcoin, and ESG factors on ETFs to improve knowledge of sustainable investing strategies in dynamic markets. The beneficial implications highlight the necessity of investigating the relationships among arbitrage mechanisms, tracking inaccuracy, and pricing efficiency in Exchange-traded funds (ETFs), offering insightful information to investors and managers regarding managing risks and performance, which will help scholars, policymakers, and regulators to understand the importance of ETFs.

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