Archive Details

Year 2024
Volume/Issue/Review Month Volume 1 | Special Issue | October
Title Predicting Electric Vehicle Adoption in India: A Machine Learning Approach and Text Analysis of Consumer Sentiment for OLA Electric Vehicles
Authors Nabanita Das, Amaresh Sahu, Hemanta Kumar Bhuyan, Anurag Nanda
Broad area Predicting Electric Vehicle Adoption in India: A Machine Learning Approach and Text Analysis of Consumer Sentiment for OLA Electric Vehicles
Abstract The globe is currently extremely concerned about the impending threat of climate change, which is being exacerbated by rising global temperatures. Regrettably, India’s greenhouse gas emissions are rising substantially, placing it in the top ten global emitters. Air pollution plays a crucial part in this environmental issue, acting as a significant accelerator for the greenhouse effect. Specifically, 10% of India’s air pollution is caused by the transportation industry. Recognising the gravity of the problem, the Indian government has moved decisively to reduce air pollution, putting particular focus on promoting the use of electric vehicles. Nevertheless, customer attitudes, views, and knowledge about electric vehicles determine how successful these programmes are. In a diverse market, finding the proper customers is a challenging issue for marketers in the electric vehicle space. Recent research endeavours to develop a machine learning model that can forecast sales of electric vehicles (EVs) in India, taking into account the country’s dynamic topography. In order to construct the model, OLA conducted a thorough investigation of the EV landscape, which included a textual analysis of social media comments pertaining to EVs. The primary objective is to identify frequently used terms that reveal important details about consumer concerns and interests for OLA electric cars. In this research with the help of web scraping and natural language processing we found the sentiments of EV users. Also linear regression was used for determining the EV future demands.
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