| Year |
2024 |
| Volume/Issue/Review Month |
Volume 1 | Special Issue | October |
| Title |
Changing tourist consumption in millennial: A study through Instagram |
| Authors |
Akankshya Tripathy, Smita Sucharita Mahapatra, Patitapaban Mohanty |
| Broad area |
Changing tourist consumption in millennial: A study through Instagram |
| Abstract |
Throughout history the consumer behaviors of tourist change for various reasons.
External factors like paradigm shift, inflation, epidemics change the lifestyle as well as choice at
destination. COVID-19 is one such external factor whose arrival has seen a behavioral shift in
tourist social behavior amongst the general population. The paradigm shift is observed in various
forms of expression of lifestyle, e.g Travel and Tourism. COVID – 19 that people are realizing the
importance. It has been observed that tourist consumption at a destination has changed into more
responsible and accountable post COVID – 19 lockdown. The very same hashtags related to
sustainable tourism were selected namely #ecotourism, #sustainableliving #localfood #greenhotels
are used in this study to explore the changing tourist behaviour of millennials due to COVID- 19
outbreak. The findings were rechecked using #sustainabletourism and #responsibletourism. Due
to COVID-19 outbreak youngsters have become more conscious about their choices. A well designed
questionnaire was prepared and data was collected through Google form from 205 millennial
respondents and SPSS was used for analyzing the data. From the analysis it was concluded that
millennials are more responsive and inclined towards sustainable products and services. This
paper discusses the change in tourist behavior of millennial through social media channel
Instagram which concludes that due to COVID-19 outbreak environmental awareness among
young masses has increased and as a result of content analysis it was also observed that there is an
increase in responsible tourism among social media influencers and bloggers. |
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| Referenceses |
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