Prioritizing Tourist Experience Enablers in Ecotourism Destination: An Application of Ridit and Grey Relational Analysis

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Volume-XVIII, Issue-II, Jul.-Dec. 2025
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Year	2025
Volume/Issue/Review Month	Volume-XVIII \| Issue-II \| Jul.-Dec.
Title	Prioritizing Tourist Experience Enablers in Ecotourism Destination: An Application of Ridit and Grey Relational Analysis
Authors	Manmaya Kumar Tripathy, Dr. Rohita Kumar Mishra, Prof. (Dr.) Tushar Kanti Das
Broad area	Marketing
Abstract	This paper provides a practical approach to RIDIT and Grey relational analysis. In this paper prioritize the most important success factors impacting tourism experience. We evaluate these Ridit and Grey strategies?to identify the driving enablers. The major Enablers 21 enablers taken from the literature for the tourist experience are?Stake holder commitment(SE1), Destination Preparedness (SE2), safety and security (SE3) ,effective are security measures (e.g., police presence, surveillance) (SE4), Network reliability(TE1), Smart technologies(TE2), Website and mobile apps(TE3), Technical support(TE4), Service quality(SSR1), Friendly staff(SSR2), Service staff(SSR3), Staff Competitiveness(SSR4), Souvenir(SOU1), Appealing of souvenir(SOU2), Craft souvenir(SOU3), Food price(SOU4), Diversified food(SOU5), Destinationatmosphere(EC1), Cultures(EC2),Destination layout(EC3), Refreshing(EC4). The outcome shows from the Ridits and Gray relational analysis is that destination preparedness (SE2), safety and security at any destination, closely followed by stakeholder commitment (SE1) ranked the top 3 construct for tourist experience in ecotourism destinations.
DOI	https://doi.org/10.63340/SAMT/10000003
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