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| Year | 2011 |
| Volume/Issue/Review Month | Vol. - IV | Issue I | Jan |
| Title | Blue Ocean Strategy |
| Authors | Rakhi Dutta |
| Broad area | Blue Ocean Strategy |
| Abstract | |
| DOI | In today’s world of cut throat competition, bloodletting to get a share of the market space has become the order of the day. The book, Blue ocean strategy by authors W. Chan Kim and Renee Mauborgne, motivates the reader for out of the box thinking and s |
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| Referenceses |