Blue Ocean Strategy

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Year	2011 50 Downloads
Volume/Issue/Review Month	Vol. - IV \| Issue I \| Jan
Title	Blue Ocean Strategy
Authors	Rakhi Dutta
Broad area	Blue Ocean Strategy
Abstract
DOI	In todayâ€™s world of cut throat competition, bloodletting to get a share of the market space has become the order of the day. The book, Blue ocean strategy by authors W. Chan Kim and Renee Mauborgne, motivates the reader for out of the box thinking and s
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