Brand Management

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Year	2011 50 Downloads
Volume/Issue/Review Month	Vol. - IV \| Issue I \| Jan
Title	Brand Management
Authors	Rakhi Dutta
Broad area	Brand Management
Abstract
DOI	Aaker D A (2004), Brand Portfolio Strategy, Free Press, New York. Ancarani F, Gerstner E, Possel T and Radic D (2009), â€œCould higher fees lead to lower prices?â€, Journal of Product & Brand Management, Vol.18, No.4, pp.297-305. Arora R and Stoner C (20
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