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Year 2025
Volume/Issue/Review Month Volume-XVIII | Issue-II | Jul.-Dec.
Title Behavioral Finance of Women Entrepreneurs: Analysis of Confirming Factors
Authors Sriramalakshmi Ashok kumar, Dr. R. Sorna Priya
Broad area Finance
Abstract Entrepreneurship is a significant role for the sustainable economy growth and the society. Women entrepreneurs exhibit distinct investment behaviors when compared to their male counterparts. This research paper focuses the behavioral finance of women entrepreneurs. The objective of this paper is to elucidate the substantial relationship among the variables of behavioral finance through the application of AMOS. Data collected from 241 registered women entrepreneurs (WE) by using the technique of proportionate stratified technique and the sample size are selected through samplesurveysystem.com @ 5% confidence level (0.05). Data from women entrepreneurs is gathered through a systematic questionnaire. The researcher framed 20 statements of behavioral finance under the head of Knowledge and Developmental Activities. Cronbach’s Alpha value of behavioral finance is 0.956, the variables are highly consistent. The researcher has deleted the low factor loadings of knowledge and developmental activities under behavioral finance. After CFA analysis the number of statements has been reduced. In this study only 14 statements are accepted after CFA analysis. The pooled CFA analysis made ease to carry out the research work to understand better the problem. In recent days women entrepreneurs analyse more before investing their amount and they are aware of how to utilize their amount for the development of business. Also, Government conducts more awareness and training programme for women entrepreneurs and also ensure the programme have been reached to the women entrepreneur or not. The program will support to improve the business of women entrepreneurs and boost the more women to become an entrepreneur.
DOI https://doi.org/10.63340/SAMT/10000005
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