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Tourism
Assessing Factors affecting the Performance of Tourist Destination: A Study on Odisha

Manmaya Kumar Tripathy , Dr. Rohita Kumar Mishra ,

Finance
Digital Financial Services as a Tool for Rural Women Empowerment

S.Divya, Dr. M. Rifaya Meera ,

Marketing
Customer Perception towards Digital Banking Payment Services – A Study in Tiruchirappalli District

Ms. R. Sundaralakshmi, Dr. N. Rajamannar ,

Finance
Tracking the Research Progress on Financial Literacy and Investment Decisions: A Bibliometric Overview

Dr. Munmun Mohanty, Dr. Pallabi Mishra, Dr. Ajodhya Gourab Mishra ,

Marketing
Personal and Psychological Factors Affecting Consumer Buying Behaviour in FMCG

Mrs. P. Muthu Ganeshwari, Dr. G. Yogeswaran ,

HRM
Analyzing Emotional Intelligence of Female Nurses in Virudhunagar District: Applications of EFA and CFA

Mrs. S.Subalakshmi, Dr.R.Sunderaraj ,

Marketing
Margins and Retail Dynamics: Assessing SEBI’s Peak Margin Rules in India’s Derivatives Market

Nishtha Agrawal, Dr. Tejabahadur Kannaujiya ,

Finance
Working Capital Efficiency and the Profitability Nexus: A Longitudinal Comparative Analysis of India’s Leading Automobile Firms

Tapas Kumar Sahoo, Ghanashyam Kafley, Vivek Darjee ,

Marketing
Exploring the Impact of Customer Perception using Servqual on Digital Wallet

Mrs. R. Suriya Devi, Dr. N. Rajathilagam ,

Finance
Public Perception of Demonetization 3.0 with Special Reference to Odisha: Results from Exploratory Factor Analysis

Biswajit Sarangi, Tapas Kumar Rout ,

Marketing
From Cognitive Absorption to Habitual Usage: Explaining Generation Z’s Continued Intention toward OTT Platforms

Japneet Kaur, Dr. Sangeeta Arora ,

Marketing
Sustainability in Practice: Deriving Restaurant Touchpoints from ESG Disclosure using NVivo Software

Manjira Roy, Dr. Manas Ranjan Chowdhury, Dr. Sangeeta Mohanty ,

HRM
Evaluation of Work-Life balance among Nurses: Special reference to Government hospitals in Madurai

Mrs.P.SaktheeswarI, Dr. M. Rifaya Meera ,

Marketing
Does Conspicuousness lead to Brand Loyalty? An Investigation of Gen Z Consumers

Harmandeep Kaur, Dr. Mandeep Kaur ,